Better Together – Credit & Sales

Event Date: May 13, 2026
Event Start Time: 11:30 am
Location: Live Webinar (online)
Cost: Members: $49; Non-Members: $79
Event Type: Seminar
Registration Deadline: May 12, 2026

Event Overview:

Credit and Sales don’t have to feel like opponents on the same team. In this practical, real-world session, Deana will share how small shifts in communication, alignment, and shared expectations can turn tension into teamwork—so both departments win.

You’ll learn
• Why “competing goals” often create an adversary mindset between Credit and Sales—and how to reset that dynamic.
• Real-world examples of miscommunication (and how language choices can instantly change the tone, trust, and outcome).
• Actionable tips to build a strong Credit + Sales relationship and create an environment that encourages collaboration instead of conflict.

Who should attend
• Credit Managers & AR Leaders
• Controllers / Finance Leaders
• Sales Leadership & Account Managers
• Anyone navigating approvals, risk, terms, and customer relationships

Why attend
If you’ve ever thought “Sales promised what we can’t support” or “Credit is slowing us down,” this webinar is for you. Walk away with simple, repeatable ways to work better together—without sacrificing your standards or your customer relationships.

Speaker Name & Bio: Deana Reynolds

Deana Reynolds, Director of Credit for Edges Electrical Group, with over 18 years as a credit professional. USAF Veteran, active participant in industry groups and a member of the NACM Construction Credit Thought Leaders forum. A huge proponent of mentorship and raising up the next generation of Credit Rockstars!

Thank you to NACM Commercial Services for their partnership.

Cancellations will be accepted for full refund no later than five working days prior to event — substitute attendees accepted up to day of event.

*Price is for admission only. Some events, especially college credit classes, have additional costs associated with materials, such as text books. See the event comments above for more details. Membership discount eligibility is at the discretion of the event sponsor. Cancellations will be accepted for full refund no later than five working days prior to event — substitute attendees accepted up to day of event.